reality check: Sales Experience
OVERVIEW
Most organizations don’t have a sales effort problem. They have a lack of a coordinated sales experience problem.
Great salespeople naturally improvise. But when every salesperson chooses their own story, their own materials, their own follow-up and their own path through the organization, customers get a different experience depending on who happens to be selling.
This Reality Check helps you see where your sales experience stands today, identify the stories your organization should consistently own and begin designing a more intentional path from random to repeatable sales success.
INSIDE THIS reality check
In this week’s Reality Check you’ll start the process of:
Hearing the pitch your organization is actually giving, not the one leadership thinks is being delivered.
Identifying the stories your organization need to own including evergreen, situational and seasonal.
Mapping the moments that shape the sales experience across the organization.
Spotting where inconsistency is creating friction.
Defining a unified organizationally driven sales experience that can be repeated, improved and scaled.
start the conversation
Every GTG Guide is designed to spark conversations that create greater clarity, stronger alignment, and meaningful action. The goal is not to convince you to agree. It’s to inspire conversations that challenge assumptions, sharpen thinking, and create meaningful change. Use these questions with your leadership team.
If three salespeople pitched us today, would we hear the same company?
What stories should every customer consistently hear from us?
Which conversations should happen at specific moments in the customer journey? And have those moments been crafted to create a compelling experience?
Where are we relying on individual judgement instead of organizational design?
Are Sales, Marketing, Product and Client Service working from the same commercial story?
What parts of the experience are intentional and what parts are simply happening?
If your best salesperson left tomorrow, would the experience leave with them?